About Us

We are El Primo Western Wear. Our journey started in 1989 in a local flee market selling leather products from Mexico. Through hard work and dedication we were able to open up our first location in 1995. since then, we have been able to open two new locations in 1995 and 2019. Located in Salinas, California since 1989, we are just beginning to sell our products online.

We sell quality western apparel and footwear for men, women, and children. We pride ourselves in providing superior products and outstanding customer service.  We have the technology to bring you what you want and the personal connection to make sure you are satisfied with your shopping experience. We love our customers and want you to look great!

From traditional western to premium high-end items, our inventory of quality western products is vast. Whether you are looking for an exotic pair of cowboy boots or that favorite pair of comfortable blue jeans, we believe we have the right product for you.

As a company, we are passionate about what we do and are constantly striving to be the best, most reliable online western retail store. Complete customer satisfaction is our top priority and we are committed to providing you quality products with exceptional service at competitive prices. We bring the best in western wear to your door. For all of your western footwear and apparel needs, count on us, El Primo Western Wear.

With that being said, some of our shipping times are a bit longer as we are just launching our online store for the first time. As much as we want to get you your items as fast as possible, we are a small business with minimal space and limited workforce capacity. We appreciate your patience and will do our best to answer any questions or concerns you may have!